Ok, we all know people are inherently stupid. Its a fact, we all know it and very few of us admit out loud. Most companies still treat us like we are all brilliant. Take computer manufacturers for example. Seriously, name one computer that out of the box, is easy to use? Apple and Steve Jobs have done their best and are the closest, yet still, if grandma can’t go two weeks from purchase without a phone call to you, they have not got it.
This past thanksgiving, I purchased a Belkin router from Wally World for my mother. The model and location were picked purely for fiduciary reasons. When I opened the box my socks barely stayed on. Belkin had the ethernet cable already plugged into the WAN port, the power supply plugged into its location and a card with a SSID and WPA w/ password already setup. You literally just unplugged the ethernet cable on your modem and plugged it into one of the open ports on the router, and plugged the yellow ethernet on the router into the modem. It had a well drawn pic setup of this too!
Congrats and a shoutout to Belkin for being, in my opinion, the first tech company to acknowledge their customers are idiots and make their products usable to them.
